Dirt Devil I Upright Bagless Vacuum - Bookshelf
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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
30-31. , "Royal Is Having a Devil of a Time," Business Week, August 10, 1992, p. 28. Pledger, Marcia, "Dirt Devil Debuts Sweeper: Ad Introduces Bagless, Upright Vacuum Cleaner," Cleveland Plain Dealer, September 3, 1998, p.
About this book
Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.